The first DAC idea has potential as it is very eye catching and relatively unique using the shapes in between the letters to tell the letters but it only really works for the letter A as the other 2 letters are very open. This idea would probably work best for letters such as 'R', 'B', 'W' and 'K' as these letters have definite shapes in between the letters which would set them apart.
The DAC is an incredibly powerful resource for new companies starting out who need to be marketed well in order to get a foothold in the industry. Therefore this idea was created in order to represent the ability for business users to tap into a never ending pool of some of the most creative minds in our industry.
Although I believe the concept is strong, similar designs to this are generally quite common therefore it doesn't really break any creative boundaries, in addition I think the image is slightly too graphic even if it is only composed of letters and shapes
Where do I go from here?
I will experiment with some of the above design on the software and if I decide I'm not happy with the route I am heading down I will further try to develop my concepts and designs in order to get one I'm happy with.
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