Something about this logo caught my eye despite its drawbacks (The 'D' and 'C' not being entirely suitable for the visual style being one of them). I liked the use of white space as my concept centred around this idea and the 'A' popped out the screen quite well. Especially when I chose to take the idea into a poster:
The use of white space was maximised for greater visual effect, it also draws the viewer in effectively but still I felt the design was lacking something. I didn't think it conveyed what the DAC was here for and that others could use it as a resource. It doesn't effectively raise awareness of the DAC
Therefore I started working on an idea that effectively marketed the arts centre as a resource people could use themselves for their personal and business needs
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