While researching I came across an interesting article referring to 'The Average Font' which, in its broadest terms, is an experimental typeface which utilises a wide number of types overlayed each other to create a an averaged out type.
http://iotic.com/averia/
The concept and idea behind such an experiment is strong but its uses in everyday is not. Therefore I started looking into other trends which have a greater impact on the overall market and field of typography.
The results of my 'mass Blog search' are shown below:
Designs which utilised narrow/condensed, bold and large display fonts kept creeping up, although most of these were web based designs, they could still transfer to poster design.
Although hand rendered typography isn't a new trend, it is still relatively popular. The designs have a certain charm and characteristic about them which cannot be matched by the likes of Helvetica and Futura.
Hand rendered type is best used on packaging and may not transfer well to print based.
Every year logolounge.com have a round-up of the latest logo trends, this year was no different:
http://www.logolounge.com/article.asp?aid=lnPfThis is an extremely useful too which also lets you compare the trends from previous years.
This year has seen the rise of:
- Gradients
- Characters/personification
- Visual Vibration
- Non-elliptical circles
- Earth
- Mono-line
- Series of logos
- The colour brown
- Concentric
- Loopy line
- Banded
- Comma shape
- Tan-grams
- Fruit
The idea of having a number of different logos is an appealing one. It lets you expand and diversify your logo across a range of mediums while still retaining some recognisability.
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