While playing around with some poster layouts in Illustrator, I came up with the idea of creating a campaign of posters (which would also fulfil the final part of the brief for a supporting piece of printed material) to raise awareness of the creativity of the Digital Arts students by demonstrating different design techniques and how best to use them. These posters will focus on visual techniques commonly used by designers to draw attention to certain elements. This idea provided me with a wide range of plausible routes to go down for each poster and also enabled me to persuade viewers into realising there are fundamental design concepts you need to get a grasp of in order to create effective design.
The tag line will simply be "We know design." And will be displayed below a simple logo type.
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