Logotype

For the main brief I plan to keep things relatively simple but visually appealing therefore I created some simple logotypes for instant recognisability and easy application. I kept the clean/modern/contemporary look up by using Geometric sans serif (light) typefaces like Futura, Print Clearly, and Josefin Sans STD.


I decided to use Josefin Sans STD with the top left design. What set this type apart from the others was the slightly un-uniform styling of the letter 'e' and 'w' which features a few times in my logo as well as my tag line. These letters gave the design something the other typefaces couldn't.