Audience Research

In order to have a clearer understanding of my possible audience I created a free survey using the surveymonkey.com tool. This allowed me to ask up to 10 questions on the subject of my choice.
There were 34 respondents  to this survey, 44.1% of which do no currently study at this University
The results for some of the questions are detailed below:

As you can see 10 respondents did not answer the above 2 questions, these 10 were in the first set of respondents I asked. So after I realised people were skipping questions I changed the survey so every question was required, this improves the accuracy of results.


Question 6 shows that people are aware of the importance of marketing which sets up the next 2 questions nicely

The next 2 questions focused on the idea of working alongside students to create a business identity.

The majority of respondents agreed they would happily work alongside a student to market their idea effectively.
And surprisingly 91.7% of these respondents would pay a student to work with them. And although the DAC is a free resource for everyone to use it's always interesting to know that people would also be happy to pay for the service.

Coincidently the same number of people who would work alongside students would also pay for such a service.



As Survey monkey is a paid service the free trial only allows you to ask up to 10 questions which isn't enough to generate a perfect picture of  the target audience but allows me to see who the majority is. I addition due to the fact questions could be skipped, only 24 of the 34 respondents actually completed the questionnaire.